from Kivi’s Nonprofit Communication Blog:

Tips for Writing Facebook and Twitter Updates

You know they have to be short. But what else makes a good nonprofit Twitter or Facebook update?

As with everything we say and do, we need to start by asking, “What’s the goal?” Or more specifically, what do you want the reaction to be when your tweet or update is read?

I think this boils down to three basic choices in nonprofit social media. You want people to:

• DO Something.
• THINK Something.
• FEEL Something.