Giving priorities are significantly influenced by the communities where donors live, according to a ranking released by Fidelity Charitable, the nation’s second-largest grantmaker. The Geography of Giving study looks at Fidelity Charitable donors in the top 30 metropolitan areas and takes a closer look at eight charitable priorities: arts and culture, education, environment and animals, health, human services, international affairs, religion and society benefit. For each priority, the analysis ranks the top 10 cities by prevalence of support for charities in these sectors.
The new analysis supplements the fifth annual Fidelity Charitable Giving Report, which demonstrates giving priorities that span across geographic regions in the United States. Fidelity Charitable’s Geography of Giving analysis shows that metropolitan areas maintain unique giving identities as well.
While national trends paint a broad picture of Americans’ giving habits, local data tells a more nuanced story. The study found support for education had particular strength in the cities in the northeast; religious organizations rank number one in cities in the South and Midwest, and cities in the West support environmental charities at much higher rates.
The top 10 ranking cities for each charitable sector:
- Arts & Culture: San Francisco ranks first nationally in support of arts and culture organizations, such as public broadcasting.
- Education: The Bridgeport metro area in Connecticut ranks in the top three for number of residents who hold at least a four-year degree, so it’s no surprise that it repeated as the number one area for supporting this sector.
- Environment and animals: San Francisco’s donors provide more support to the environment and to animal welfare causes than any other region. It is the first city in the country to have a park or open space within a 10-minute walk of every resident.
- Health: Home to world-renowned hospitals, Boston donors make their region number one in the United States for support of the health sector, both locally and in other regions of the country.
- Human Services: Donors in the Bridgeport metro area, Connecticut, which includes Greenwich and Westport, have used their Giving Accounts to support nonprofits that provide human services, making the region first in support of this area, jumping four spots from the year before.
- International affairs: New York donors often think beyond our nation’s borders when recommending grants, beating out last year’s top city, Washington, DC. New York City now holds the top rank for donor support to international affairs nonprofits, which reflects the global orientation of many of its residents.
- Religion: Indianapolis unseats Salt Lake City in this year’s ranking for supporting religion, by climbing two spots.
- Society Benefit: Florida made its presence known on this year’s lists. Miami retains its top rank for society benefit, while another Florida city, Naples, comes in second for human services.
The data for the report was obtained from Fidelity Charitable’s internal reporting database and looks at Fidelity Charitable activity in calendar year 2016.
For additional detail on reporting methodology and to read the complete analysis and download the ranking, visit www.fidelitycharitable.org/insights/2017-geography-of-giving.shtml.