I hate it when I have to do math, but all this negative chatter I have been hearing here and there about “Causes,” poo-pooing the $2.5 million it raised in its first year has forced me to whip out my calculator.

Here is how it goes: sure, “Causes” may have raised $2.5 million, but with 12 million members, that comes to just a little more than 20 cents per member. Twenty cents! Why that’s nothing! Who needs 20 cents, right?

Well, I do. And my clients do.

Read more here.