The Non-profit Media Speaks
Simple changes can often make a huge difference in how much money a charity’s Web site raises
YouTube — the seventh largest Web site in the United States — entices more than 57 million viewers with everything from bloopers to puppet shows. Now the video Web site giant is making it easier for nonprofits to tell their story. And you aren’t just reaching the prepubescent set.
Over the past few months, I’ve encountered more and more companies putting too much emphasis on technology to solve Web analytics problems. Don’t get me wrong, technology is important in many aspects of the Web including analytics. But many people are struggling to realize: technology is not what keeps most companies from Web analytics success.