ORT America, a fundraising organization for World ORT, has launched a major rebrand. Recognized for more than a century of achievement in Jewish education and vocational training, ORT’s scope of work has evolved over time, expanding to include innovative programs and quality instruction in science, technology, engineering and math (STEM), and empowering students with translatable knowledge and transferrable skills that meet the demands of the 21st-century job market.
“Through its global educational network, schools, colleges, and international programs, ORT’s work is advancing to meet the changing needs of students from around the world – it is time our brand reflects that significant evolution,” said ORT America CEO Jeffrey Cooper.
ORT America recognizes that at the heart of a sustainable future lies our ability to empower a new generation with increased access to quality education. Accordingly, its newly designed logo emphasizes interconnectivity. The symbolism of the two toned letter O conveys the concept that education connects generations before us with the generations to come; students, schools, and educators across the globe; communities near and far; and learning opportunities in the present with prosperity in the future.
ORT America’s tagline – impact through education – mirrors an ongoing commitment to provide disadvantaged students from underserved communities with the tools they need to forge a brighter future. When students from underserved communities have access to high-quality education rooted in Jewish values, they are better positioned to enter the job market with marketable skills, become leaders in their own right, and invest back into their communities.