Here are 10 ways to get serious about social media in 2010:

1. Quit counting fans, followers, and blog subscribers like bottle caps.
2. Learn how to measure stuff, and quit making excuses for why you can’t do it.
3. Learn what case studies can and can’t do for you.
4. Understand the difference between making a business case for social media and chasing the next and greatest fad.
5. Stop lauding social media as the thing that’s going to fix it all.
6. Approach social media methodically.
7. Quit waiting for the water to be perfect before you get in.
8. Think long term, and commit to it.
9. Focus on what you’re good at.
10. Recognize that potential missteps shouldn’t paralyze you into inaction.

Excerpted from 10 Ways to Get Serious About Social Media.