Tech World News

Wednesday Is the Best Day to E-Mail

The debate has raged for as long as e-mail marketing has existed: When is the best time to mail? As both marketing tactics have shifted and consumer behavior has evolved, the answers have varied. According to the “2007 Q3 Email Marketing” study from eROI, the latest “best day” to mail is Wednesday. The study found that the average open rate on Wednesdays was 25.4% with an average click-through rate of 3.9%.

The numbers did vary from industry to industry. Creative execution, quality of mailing lists and offers also have a great deal to do with results. (source: eMarketer)

and from Guidestar…

Is Your Organization Ready for On-line Social Networking?
To Web 2.0 or not to Web 2.0, that is the question. Here are some answers.

Now that user-generated content—blogs, video, discussion groups, chats, and so forth—is the norm and users expect their Web experience to provide interactivity in addition to information, many nonprofits are faced with deciding when and how to use on-line social networking as part of their Web presence… Read the complete article

On-line Monthly Giving—A Review of Nonprofit Programs
New research sheds light on recurring gifts made through cyberspace

Monthly giving (also known as a recurring donors or sustainers program) has come a long way from the early days of child sponsorship. Now a centerpiece of many direct-marketing programs, monthly giving provides a reliable, low-cost stream of revenue that sustains ongoing programs… Read the complete article