FrontGate and MobileGive Create Text-Giving Strategy
FrontGate Media has announced an agreement with MobileGive to provide text-based, mobile fundraising strategy and services to the faith-based market.
According to the Mobile Giving Foundation $30 million has been raised for Haiti relief via text donations. That’s a six-fold increase over all of 2009. With 3.6 billion worldwide text message subscribers and more than 60% reported as “active texters,” mobile fundraising has quickly emerged as a critical part of an overall fundraising strategy for non-profits of any size. The ability to connect with audiences at the moment of emotional engagement has proven to be most effective through mobile text messaging (SMS). SMS texts have an estimated 90% or more read rate and offer a highly secure environment for communication without suffering the spam issues that plague email.
Services offered include Text2Give, Text2Pledge, Text2Screen and Text2Broadcast. Text2Give enables organizations to receive $5 or $10 text donations via cell phone. Text2Pledge allows anyone with a cell phone and a credit card to make a pledge of ANY amount. Text2Screen is a simple way to create a mobile poll, hold contests, and send shout-outs or prayer requests to a screen. Text2Broadcast allows organizations to build their own mobile list. Online giving widgets are included as well.