That’s all you’ve got when a potential supporter, or even random visitor, checks out your website.

IS YOUR WEBSITE UP TO THE TASK?
if not, it should be at the very top of your 2008 ‘to do list’

• More than 65% of donors visit at least one of the websites of the charities they support
• 40% ALWAYS go online before making a giving decision
• At least 75% of donors say going online affects their decision to give or not
• Donors who contribute online tend to give significantly more overall!

source: AFP, “Donors Increasingly Going Online Before Giving” (note: this is based on 2005 research; there is every reason to believe the numbers are higher today)