Cut the Fluff
from NetWit’s Think Tank:
You may have inherited a vast pool of web content written “before your time” … or you frequently receive lengthy “expert” articles and other contributed pieces to add to the web site you now manage.
Not every expert who contributes to a web site is also an expert in writing for the web. Fortunately, in most cases it’s easier to “clean up” existing writing than to create the original piece. Here are a few key ways to edit that web copy and turn the material that you have into great web copy.