Your Website is Not a Panacea
from Nonprofit Technology Network (NTEN):
The Web Is Dead? What Does that Mean (to Nonprofits)?
Wired has a fascinating series of articles up about the future of the Web. Everybody interested in the actual “technology” part of nonprofit technology – as differentiated from what technology can help your organization accomplish – should probably give it a read …
For everybody else, here are some highlights:
Your website is not a panacea.
Not to belabor the point, but if companies backed by millions of marketing dollars are having trouble making money from their websites, it’s unreasonable to think that just having one means you’re going to see an uptick in donations. But you know that. It takes a lot of work. You have to tell your stories. You have to build community. And you have to do those things across multiple channels.