There are approximately 8,000 Jews still in Ethiopia. The Heart of Israel is trying to bring them back to Israel through the “I am Israel” fundraising campaign. Photo taken in Ethiopia; courtesy The Heart of Israel.

System allows donors to track micro-giving, gives NGOs tips on how to better inspire their donor base

By Maayan Hoffman

New technology could make it possible for donors to track their micro-giving and could help organizations better reach those micro-donors who are passionate about their cause or similar causes.

Earlier this month, CauseMatch launched a beta test of a customized donation-tracking dashboard as part of its “I am Israel” Israel at 70 fundraising efforts. According to CauseMatch founder and CEO Joseph Bornstein, a select group of donors were given access to the dashboard and can now log-in, track their donations and explore giving history.
Additionally, Bornstein explained, the CauseMatch platform’s AI automatically recommends new causes based-on their profile.

“The system’s AI also analyzes donor’s behavior and giving patterns to provide proactive recommendations to nonprofits about how they can better communicate their impact and inspire their donor base,” he said.

If these donors – and the NGOs – find the system useful, CauseMatch plans to develop it for the masses.

Bornstein decided to test the system as part of I am Israel because he said the Israel at 70 collective fundraising page pulls together organizations from across the Israeli spectrum – secular, religious, Christian, Jewish, right and left – giving donors more choices – and therefore more unique data – to feed the dashboard.

Aside from the collective page, each participating organization has its own dedicated fundraising page.

“I Am Israel is about building a stronger and more vibrant Israel through unity and diversity,” said Bornstein. “If you look at our cohort, you will see nonprofits from all sectors of Israeli society – from women’s health, to Ethiopian immigrants, to Israel advocacy. This diversity and unity, this mosaic of passions and shared idealism, is what makes Israel such an incredible place.”

CauseMatch ran a similar campaign in 2016. Then, 18 nonprofits participated, raising $2 million for Israeli charities from more than 7,000 donors.

Among the participating organizations is Leket Israel, whose director of development, Paul Lieba, said he signed on for I am Israel because, “there is strength in numbers and it is a positive thing when organizations work together for a range of causes in Israel.”

Bornstein said, “When people donate to an I Am Israel campaign, they aren’t just supporting a specific nonprofit they are passionate about, they are contributing to a global movement for Israel.”

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