While often regarded as a platform for people to share their personal stories, a blog can also be used to tell the story of an organization. Whether showcasing your work, offering a behind-the-scenes glimpse into your nonprofit, highlighting the people you serve, or advocating a particular point of view, a blog can be a powerful — and influential — communication and public-relations tool for your organization.
For a comparison of features and product reviews of seven popular blogging platforms, written with non-profits in mind, click here.
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That was a comprehensive report. But if you ask me, WordPress is always the way to go. It gets easier and easier to use every day and tasks that once required a programmer can now be accomplished via numerous free plugins. It’s just so darned flexible!
The key though is not to allow yourself to be dictated to by self styled contractors and “experts” into getting a platform that does too much or is otherwise completely inappropriate. The examples of such failed online presences are legion. This article, carefully read by even a novice, is a great source of information and will certainly help in the making of an informed decision. Nice one Dan!