When we are crafting opportunities for engagement and leadership development, we need to think about the context for the programs we create. Are there clear paths to deeper engagement? Are there opportunities to expand connection of an idea or mission so that it permeates the overstimulated minds of our audiences meaningfully, but organically?
by Esther D. Kustanowitz
(This is the first in a two-part series on how second-screen experiences relates to Jewish leadership and programming.)
Today’s attention span, the availability of personal online devices, and indeed, the pace of business, demands that we do multiple things at once, like reading our email in meetings and checking Facebook and Twitter throughout the day via desktop browsers and mobile apps. It’s barely even considered rude anymore – it’s considered acceptable, and increasingly, necessary.
