ReformJudaism.org, the Union for Reform Judaism’s flagship educational website, will steward all digital storytelling content produced by award-winning digital studio BimBam beginning April 2.

Founded by Sarah Lefton in 2008, BimBam (founded as G-dcast) was inspired by her journey to become a self-educated Jew. Out of her frustration with her own low Jewish literacy, she started sharing her journey in animated videos that she posted online. Through the use of animation and live-action storytelling, BimBam and its groundbreaking content won numerous awards. The team traveled the country to inspire the next generation of Jewish content creators.

BimBam’s archives of more than 450 animated videos and other digital content will continue to be hosted on their YouTube.com/BimBam channel. Many of the videos already appear on ReformJudaism.org and ReformJudaism.org’s social media channels including Facebook, Twitter, YouTube, and Instagram. Going forward the ReformJudaism.org website and social media will continue to promote these assets to new audiences.

With topics including Kids & Family, Judaism 101, and Torah & Texts, BimBam’s videos have received more than 22 million views. The material was created by leading talent from Disney, Pixar, Apple, and top Hollywood production companies in partnership with leading Jewish educators, rabbis, cantors and musicians and even TV celebrities.