By Josh Gold When you’re working on a video, one of the most important things you can do is stay focused. (See? It’s even number one on this list.) When you lose sight of your goal, it’s easy to end up wasting resources on extras that aren’t necessary and may even work against you. Before implementing a decision, it helps to ask: “How does this help us reach our objective?” I’ve touched on different elements of this here and there; … [Read more...] about How to Avoid Distractions and Make a Killer Video
By Sarah Lefton Folks may fret about how Jewish education needs to evolve to capture the attention of today’s families, but in fact, it has: online. (At BimBam, we’re biased, we’ve made almost 400 videos teaching everything from “What’s Jewish about Giving,” to “Who was Reish Lakish,” to “why Jews shouldn’t use the phrase Old Testament.”) A couple of years ago, I went to Hadar’s 10th Anniversary Shabbaton in New Jersey, and picked up a free … [Read more...] about What’s Innovative and Explosively Creative? Standards
By Josh Gold When you hire an outside contractor to make a video for you, one of the things you’re paying for is peace of mind. After all, you’ve put the project in the hands of a professional; from that point on, you should be free to go back to your real job, waiting only to be presented with a finished product. Someone you trust is manning the helm, dealing with all the problems and headaches. Or so the thinking goes. To a … [Read more...] about The Filmmaking Process: What to Expect when Working with Professionals
By Laura Mahler
Some methods of storytelling are more fruitful than others. And nonprofits rely heavily on being able to tell their story really well.
For instance, studies into online donor activity reveal that video is currently the hot ticket to accessing hearts and minds: with a 64% higher response rate to ‘Calls To Action’ after watching, as opposed to other formats.
A tweet with an image will get around 150% more retweets than one … [Read more...] about Want Action?
Tell Positive Visual Stories
By Josh Gold Today, I want to talk about a popular approach to creating video: the fast way. Some project ideas are part of a long-term strategy, carefully planned, scheduled, and implemented. Others arrive a little more off the cuff. Say you, or your boss, or your client is struck with inspiration. You realize you have a great opportunity on your hands; you see a chance to capitalize on a trend or be a part of current, headlining … [Read more...] about Rush Projects: the Good, the Bad, and the Ugly