by Ephraim Gopin Background: This past Sunday, Bank Leumi, Israel's second largest bank, cancelled their 2 million Shekel YouTube/Facebook contest for nonprofits in Israel - in mid-contest. The basic rules were the same as last year: NPOs were encouraged to sign up and submit a promotional video. Over 15 days, people could "Like" their favorite video/s on the Bank Leumi YouTube channel. At the end of the contest, the top vote-getters would receive a monetary prize from Bank Leumi. The entire premise of the contest was challenged already last year by many and the debacle of cancelling the contest in the middle this year may spell the end of this type of contest here. I'd like to look at this contest from the view of nonprofits; specifically, what were they thinking by entering the … Continue Reading
How Storytelling and Video Can Strengthen Your Organization
by Abby Mintz Think back to a story you recently heard that really made you laugh. Now think of one of the most inspiring stories that you’ve been told. What makes these stories meaningful and memorable? The content, absolutely. But it is more likely how they are told that makes you think of them time and time again. Day schools are full of funny and moving stories. Often they remain untold. And those stories that are told seem to lose those inspiring and interesting tidbits that keep our attention. Too often they tell us about the school and what the school did, when what we really want to hear about is the child or the family or the funny or moving situation. At See3 Communications and the Avi Chai Foundation we believe that by becoming better storytellers day schools can better meet … Continue Reading
Moishe House Rocks Demystifies Jewish Ritual in Cartoon Videos
[This is the first in a series of follow-up posts describing the projects of the 2011-2012 Jewish New Media Innovation Fund Award Recipients.] by Abigail Pickus When David Cygielman co-founded Moishe House, he was responding to a very real and pressing need: the glaring absence of community young Jews feel once they graduate from college. So in 2006, he launched the first Moishe House - a communal place for young post-college Jews to live and create community. There are now 38 Moishe Houses in 14 countries, including in Beijing, Warsaw and Capetown - with new houses set to open in the former Soviet Union, New York, Los Angeles and San Francisco. “I see Moishe House more as a vehicle than an organization,” said Cygielman from its Oakland, California, headquarters. “It’s a way to … Continue Reading
Ages-Old Jewish Thought Goes Post-Modern
by H. Glenn Rosenkrantz It’s a bit of a no-man’s land for a very 21st century medium, and the Jewish educational and theological communities are noticing. The first two entries in a series of animated shorts by video artist Hanan Harchol examining Jewish thought and teachings are now ricocheting through social networking sites, and making the rounds virally through old-fashioned email. Here is Repair, the first segment that delves into teshuvah, the Jewish imperative and framework for fixing one’s relationship with others and oneself. Next is Landlord, a short presenting the Jewish perspective on giving and receiving forgiveness. It’s no accident that these first two installments, part of a larger series, are debuting now. As Jews worldwide mark the High Holidays, these themes … Continue Reading
The People of the Video Camera
Tami Warshawsky recognized the power of video while she was in high school. When she graduated from college, her first job was producing promotional and training videos for a chemical corporation. Today, as Director of Marketing and Communications at Solomon Schechter Day School of Metropolitan Chicago, a Pre-K - 8th grade Jewish day school, Warshawsky is recognizing once again the unique opportunities that video offers to bring the school’s mission to life. She is regularly posting videos to her school’s YouTube channel - videos that she produces herself using a flip video camera and software that is available on her Mac. “There are so many extraordinary opportunities that Schechter offers children and families, from the strong dual General and Judaic Studies curriculum to our visual … Continue Reading
Bibi on Israel’s Summer of Protest
Bibi's got a new dance and it's called the shake! A video by Noy Alooshe: … Continue Reading
Adult Education for the Wondering Jew
The Florence Melton Adult Mini-School has introduced an interesting new video highlighting what their program is all about - addressing the age-old questions Jews of all ages face on a daily basis and throughout their lives. About: As an organization that has been in existence for over 25 years, Melton is a brand representing a high-quality curriculum from Hebrew University and adult learning with a documented impact on the individual, the school and the broader Jewish community. That established brand has an updated face with a brand new curriculum teaching values for parents of young children, new schools opening in New Zealand and West Palm Beach, and a new video to reach a broader audience. … Continue Reading
G-dcast Presents the Ten Commandments
Join Naomi Less for a rockin trip through the Ten Commandments. She's brought the decalogue to life with the amusing exploits of some villagers and their mischievous ways. Created in honor of Shavuot, the holiday when the Jewish people commemorate receiving the Torah (Law) at Mount Sinai. More Torah cartoons at www.g-dcast.com … Continue Reading
Building Stronger Year-Long Camp Communities with Video
by Eytan Graubart Video can be an ideal tool for summer camps, those idyllic places that spring up in June bursting with energy and become ghost towns by the end of August. Videos preserve camp connections among our most important audiences long after the last bunk is shuttered. Even movement camps like Habonim Dror Camp Moshava, which offer year-round activities for our camper/members, have difficulty keeping the camp spirit alive among current campers - and their families - during the school year. There are the prospective campers and their parents who are making camp-choice decisions during the middle of winter without the ability to see the camp in operation. Finally, there are our far-flung alumni and supporters who have fond but flagging camp memories and who are dispersed around the … Continue Reading
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