She Went to Israel … and Liked It!
Introducing Birthright Israel’s latest promo, a cartoon music video (tip to Rebecca M):
I Went To Israel (I Liked It!)
Sung by Taglit-Birthright Israel alumna Michelle Citrin; music by William Levin; created by JewishRobot
Where’s Video?
Here is some recent data on online video from BrightRoll, the Internet’s largest online advertising network:
- Video is Bigger Than Search: 12 billion videos are watched per month vs. 10.5 billion searches conducted.
- Video Consumption is Quickly Moving Online: 19% of total video consumption is now online, versus 11% a year ago.
- Most Users Consume Video: 80% of Internet users watch video, moving to 88% by 2012.
- Consumption is High Across All Demos: 76% of children and 44% of seniors watched online video.
Still not convinced you need video on your non-profit’s website?
Philanthropy on the Front End
Several months back, I was privileged to be part of a small host group of Israeli bloggers invited to meet with the American Internet gurus visiting here for the Innovation Israel blogging expedition. One of those visiting was Sarah Lacy. Here’s an interview she just did for Yahoo tech ticker:
Not everyone is a fan of the sometimes-mischievous Salesforce.com CEO Marc Benioff but it’s hard to fault his emphasis on philanthropy. Benioff has authored two books on philanthropy and become a proponent of the idea that you don’t wait until you’ve made your fortune to start giving it away — you do it as you go. Here’s Benioff speaking of his other mission: Turning “Stingy Valley” into a land of plenty. (it may take a minute or so for the video to load)
Ok, You’re a Billionaire. What Now?
We Have a Very Bright Future Out There
Click and Change the World
The notion that media messaging through traditional means is on the wane comes as no surprise. Instead, in this new media era, continuous improvements in technology have permeated our daily lives, sending us messages in multiple formats. Beyond the realms of news and advertising, new media is gaining traction as a tool in the working world — and fundraising and grantmaking is no exception. Web 2.0 presents some unique opportunities for the philanthropic sector.
What can we learn from the development of Web 2.0? How does this all translate into the business of fundraising and philanthropy, and how can we adapt to the trend?
Read more in, Click Through to Change the World.
Summertime
Summer has definitely arrived; the beaches are packed with tourists and Birthright Israel participants fill the midrachov.
It has also been pretty hot; part of the reason I am a bit behind in writing about what’s happening with all the talented young Jewish innovators who have taken up various lengths of residence here in Jerusalem. Fortunately, the established media fills some of the void.
Two recent articles from the Jerusalem Post profiling prolific ROI120 participants Michelle Citrin, a.k.a. the Rosh Hashonah Girl and William Levin, cartoonist extraordinaire, whose Shabot 6000 humor is often shown on this site.
As for Michelle, keep an ear out for her new album hitting shelves and online retail soon.
The first thing that strikes you about Brooklyn-based singer-songwriter Michelle Citrin isn’t her tiny 5′1″ frame, her trademark dreadlocks or the huge sound that pours out of her mouth when she sings. Rather, it’s how incredibly warm, welcoming and effusive she is, even when approached by complete strangers. She has an engaging smile, a ready hug and an openness about her that is instantly reflected in her music.
He had never been selected for jury duty, but he knew the process could be lengthy. So when William Levin, 36, of New York was called up in Brooklyn eight years ago, he took a book with him to kill time.
And while we are on the subject of the recent ROI120 Summit, I wrote a couple of weeks back about opening night speaker Shai Agassi, founder and CEO of Project Better Place.
Here’s a brief clip from Shai’s inspiring presentation:
Check out the post for more.
How Should I Get The Word Out?
from NTEN, the Nonprofit Technology Network:
Texting, Facebook, Email, Blogs, MySpace, Aaaargh!
As you probably already know, the answer is to use all of these communication channels. You may have heard the term Marketing Mix. This term means something different today than it did in the days of old media, but there are still some valuable lessons to be learned by analyzing your marketing mix.
The way I learned it, a Marketing Mix describes the various messages that a company disseminates through selected marketing channels. Traditionally, the communications were pushed (one way communication) through channels like television, radio, newspapers, and maybe direct mail. The options in the 80s and 90s were vastly different from the tools available to an organization in 2008. So how should an organization evaluate their marketing mix today?
Click here to read more.
HaOlim TV; The Trailer
We introduced you on Tuesday to HaOlim TV, a new reality show about the Zionist Dream in the 21st century.
HaOlim TV: where eight young participants will live and compete against one another through various extreme missions that mirror the different challenges Olim face building the State of Israel. Where one will be crowned the Ultimate Oleh.
Here, the newly released trailer.
Be sure to also check out what Jewlicious has to say about this show.
Social Media in Plain English
With all the talk about social media, here’s a simple story that illustrates the forces shaping this “new technology that makes everyone a producer and tools that give everyone a chance to have a say.”
Edu-tech: Are You a Technophile or Technophobe? (revisited again)
With all the conversation last week about the new technologies and the influence Web 2.0 is having and will continue to have on our organizations, we re-post this small, but important, test of technoliteracy.
Print it out and save it; post on your message boards, both in the virtual world and the old fashioned one (the kind requiring thumb tacks).
And, if your are an organization professional, give this test to each and every staff member and consultant responsible for your marketing and PR efforts. If you are a lay leader, give the test to your CEO / Executive Director. For both of these categories, anything less than a perfect score requires some serious retooling.
- What is a blog? Is there a difference between a website and a blog? Do you know how to find Jewish blogs?
- What does Web 2.0 mean?
- What is Wikipedia?
- What is YouTube?
- What is Facebook? Is it the same as MySpace and Friendster, or are there differences?
- What is iTunes? What is an MP3 player?
- and a new addition, What is Twitter?
If you can’t answer all of these questions, it’s definitely time to start learning. Technology is not going away.
with thanks to Esther Kustanowitz and ROI120.com
