Last year, it was Where Does All the Money Go? – a fundraising video from the Jewish Federation of Silicon Valley about how their funds are allocated. Well circulated on the Web (viral marketing at its best) the inspiration came from a group of young lay-leaders who were frustrated with how to explain and promote the Federation’s mission in an appealing and positive way. (If you missed it, take a look).
This year, a follow-up: How Much Does Generosity Cost?
Our commitment to the Jewish people and to tzedakah (charity and justice) never waivers, even in tough economic times. Just as those with the ability to give are impacted, Jewish needs at home and around the world are only intensifying. Your one gift to the Jewish Federation impacts those in need here and around the world.
No gift touches more lives, including your own. Live generously.