British Fundraising Org Bans Selling of Donor Data
The Institute of Fundraising (IOF) (U.K.) has announced a ban on the selling of donor data for commercial gain to third parties as part of a number of changes made to its Code of Fundraising Practice. Additionally, charities will only be able to share an individual’s data with third parties for fundraising communications if that person has provided express consent.
The IOF further stated all donor communications must carry a clear message explaining how recipients could easily opt out of receiving future communications and that minimum font sizes would be introduced for opt-in and opt-out statements.
The changes were made in response to the Fundraising Standards Board’s interim report issued in June, which recommended the Code be tightened in a number of areas.