• Home
  • About
    • About
    • Policies
  • Submissions
    • Op-eds
    • News / Announcements
  • Contact
  • Donate
  • Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

eJewish Philanthropy

Your Jewish Philanthropy Resource

  • News Bits
  • Jewish Education
  • Readers Forum
  • Research
  • Show Search
Hide Search
You are here: Home / Best Practice / Setting Media Budgets

Setting Media Budgets

October 2, 2008 By Dan Brown

We know of several organizations in our Jewish communal world that are in the final planning stages and will shortly launch new web endeavors. We know of others who are re-evaluating their current web presence or planning brand new ventures. This is all to the good and can produce untold dividends; but we need to remember that gearing up, launching and maintaining a viable web site is a lot of work. All to often, particularly with a new venture, even from established organizations, good solid budgeting is overlooked.

In their book Every Nonprofit’s Guide to Publishing, Cheryl Woodard and Lucia Hwang maintain that there is no one single format that will work for every publication. They do, however, offer several general tips that will help develop an effective media budget. They advise:

  • Focus on the most expensive items first. For example, salaries, benefits and other compensation-related fixed expenses are often the largest budget item for an organization that hires an editor for newsletters, magazines or Web sites. After that, the highest costs are usually associated with printing and mailing for print or paying programmers to generate Web-based tools for an online presentation.
  • Understand what drives variable expenses. For electronic publications, content programming is often the most expensive, followed by marketing or traffic building.
  • Establish priorities. What’s more important, for example, quality paper or quality writing?
  • Review and revise. Budget thinking can very likely change as you gather new information.

And while you’re at it, if you have a new web initiative in consideration, check our previous post Don’t Underestimate the Staff Factor.

Print Friendly, PDF & Email

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)

Filed Under: Best Practice Tagged With: educate, Web 2.0

Click here to Email This Post Email This Post to friends or colleagues!

Primary Sidebar

Join The Conversation

What's the best way to follow important issues affecting the Jewish philanthropic world? Our Daily Update keeps you on top of the latest news, trends and opinions shaping the landscape, providing an invaluable source for inspiration and learning.
Sign Up Now
For Email Marketing you can trust.

Continue The Conversation

  • Email
  • Facebook
  • RSS
  • Twitter

Recent Comments

  • Bruce Powell on An Invitation To Transparency: Reflections on an Open Salary Spreadsheet
  • Sara Rigler on Announcement: Catherine Reed named CEO of American Friends of Magen David Adom
  • Donna Burkat on The Blessings in 2020’s Losses
  • swindmueller on Where Do We Go From Here?
    Reflections On 2021
    A Jewish Response to These Uncertain Times
  • Alan Henkin on Where Do We Go From Here?
    Reflections On 2021
    A Jewish Response to These Uncertain Times

Most Read Recent Posts

  • What Title for Henrietta Szold?
  • Jewish Agency Accuses Evangelical Contractors of “Numerous Violations” but Denies They Evangelized New Immigrants
  • An Invitation To Transparency: Reflections on an Open Salary Spreadsheet
  • Why One Zoom Class Has Generated a Following
  • The Blessings in 2020’s Losses

Categories

The Way Back Machine

Footer

What We Do

eJewish Philanthropy highlights news, resources and thought pieces on issues facing our Jewish philanthropic world in order to create dialogue and advance the conversation. Learn more.

Top 40 Philanthropy Blogs, Websites & Influencers in 2020

Copyright © 2021 · eJewish Philanthropy · All Rights Reserved