Growth is highest in the desirable demographic groups of women, 50-65 year olds, college graduates, and those in the highest income brackets. growth. Most importantly, every demographic group surveyed experienced significant growth
“The daily traffic to such sites on a typical day has doubled in the past year. The audience for YouTube and other internet video sites has risen sharply… Nearly half of online adults now say they have visited such sites. On a typical day at the end of 2007, the share of internet users going to video sites was nearly twice as large as it had been at the end of 2006.
The basic findings in a national phone survey…
- 48% of internet users said they had ever visited a video-sharing site such as YouTube. A year ago, in December 2006, 33% of internet users said they had ever visited such sites. That represents growth of more than 45% year-to-year.
- 15% of respondents said they had used a video-sharing site “yesterday,” the day before they were contacted for our survey. A year ago, 8% had visited such a site “yesterday.” Thus, on an average day, the number of users of video sites nearly doubled from the end of 2006 to the end of 2007.”
These results are from a survey of American adults (18 and older) conducted between October 24 and December 2, 2007.
click here for the complete report
see our previous post on the importance of an on-line video presence in 2008, Britain’s Queen Takes Up You Tube