Fostering Long-Term Engagement with Israel is Simpler Than You Might Think

masa-2016By Liran Avisar

For all the Jewish day schools, summer camps, trips to Israel, anti-BDS conferences, and campus advocacy trainings, the American Jewish community continues to grapple with how to successfully foster long-term Israel engagement among the next generation of Jewish leaders. In recent years, countless resources from all corners of the community have been devoted to helping form or reinforce lasting bonds between young Jews and the State of Israel. And yet, from a political, spiritual, cultural and public relations perspective, most communal stakeholders remain mystified as to how to make Israel matter for millennials in the long run.

At the risk of stating the obvious, there is one proven solution to creating a solid foundation for a lifetime of engagement: spending months living, studying and working in Israel.

Over the course of 12 years leading the field of top immersive international experiences in Israel, we have learned some important lessons. Namely, that the firsthand encounter with day-to-day life in Israel, which can only be attained by being on the ground for a sustained, continuous amount of time, makes all the difference to our 120,000 alumni around the world.

When we look at what distinguishes loosely affiliated American Jews who understand what’s at stake when it comes to Israel’s future from their similarly affiliated peers, we consistently return to the fact that those “in the know” have spent a substantive amount of time experiencing Israel.

Our participants immerse themselves in their local communities in Israel, and as a result, spend time getting to know Israelis and end up caring more about the well-being of the State of Israel. Masa Israel Journey’s “off the bus” experiences empower individuals to embark on unique journeys that enrich their personal and professional growth, and create durable connections to Israel.

Israel is made up of a diverse mixture of communities: religious and secular, native-born and immigrant, Jewish and Arab, urban start-up and rural agriculture. Working with and among these populations for a significant time; learning and living Israel’s complex landscape, both past and present; and developing one’s own narrative belonging to this place and its people – one’s own People –  is more valuable than any single injection of information or dose of emotion meant to immunize against Jewish and Israel apathy.

The courage to be “from somewhere” and to stand for something is no longer a given on Western campuses and beyond. This confidence is gained by participants learning, firsthand, that the whole Israel story is as multidimensional as the passengers on a Tel Aviv bus. It is gained by giving participants the understanding that they can navigate uncertainty, because they’ve now seen a whole society do so and thrive.

A recent study conducted by the Midgam Institute, an independent Israeli research and consulting firm, found that engaging in Israel through a Masa Israel experience fosters a level of depth which has concrete results. In surveying 1,480 Masa participants and alumni, it found that 91 percent of participants agree that the most effective way to strengthen the relationship between Israel and Diaspora Jews is by spending a significant period of time living in Israel. Additionally, 82% said they think Israel’s reality is far more positive than its media image abroad, 79% said they are likely to visit Israel again, and 87% said they intend to take action to improve Israel’s image in their home country by being more active on campus, on social media, at demonstrations, and through donations.

Those who have participated in Masa Israel programs are more likely to take an interest in news regarding Israeli current events, to listen to Israeli music and podcasts about Israel, and to read Israeli books. The data suggests that young people need to develop a connection to Israel and Israelis in order to make their love for the country last, and that only happens when they get the chance to have their own unique journey there.

A major part of the reason we are able to successfully create the kinds of immersive experiences that lead to these lasting relationships with Israel, is because Israelis are an integral part of the story. Sustained exposure to long-term program participants gives Israelis the chance to interact with them in a wide range of contexts, and, of course, the reverse is also true – participants get to know Israelis in an authentic way. Our experiences bring Israelis and participants face to face while working together in the office, shopping in the supermarket on Friday afternoon, relaxing on the beach on weekends, and using public transit on a daily basis.

As a result, the same Midgam survey mentioned above found that out of 503 Israelis interviewed, two thirds said Masa experiences reflect the reality of daily life in Israel. Additionally, 94% agreed that “strengthening the connection with Diaspora Jewry is vital for Israel’s strength.”

The truth is, there is no single political viewpoint or cultural lens that can motivate young people to care about Israel. There’s no single approach or narrative for making it matter to everyone, and that is the intrinsic beauty in the situation: individuals find their way to connect to Israel by finding out here what matters to them, and where they can matter to Israel.

Giving young Jews the extended opportunity to experience and discover Israel for themselves is the best way to ensure the next generation will be invested in Israel’s future, with individual passion for a collective purpose.

Liran Avisar is the CEO of Masa Israel Journey, the leader of immersive international experiences in Israel, including gap year programs, study abroad, service-learning and career development opportunities. Masa Israel Journey is a joint project of the Government of Israel and The Jewish Agency.