In a new campaign by Jewish Women International (JWI), the organization has taken a number of provocative pop culture names, places and terms and created a campaign around them. Yes, they all eventually point to JWI’s work and an ask of women to join the organization, but along the way, they explore many of the most explosive, iconic and evocative terms facing politically engaged Jewish women and girls.

The campaign begins:

“For better or worse, motivational or controversial, these iconic names, terms and places each give us pause.

Do you recognize them?

You should. Jewish Women International does.”