Are social networking sites like MySpace or FaceBook likely to be a good fit for your non-profit's goals? In a new post from Idealware, Brett Bonfield explores how you know if social networking is right for you. You've likely heard of Web sites such as Facebook, MySpace, and LinkedIn. These types of tools, collectively known as social networking sites, allow individuals (and sometimes organizations) to create online profiles, discover others who share their interests, and create an online network of contacts and supporters. Social networking sites have received a lot of attention from the nonprofit world because they align with nonprofits' desire to reach out to larger communities. If your local animal shelter could tap ...

In its whitepaper, “E-Philanthropy Strategy for Nonprofits — Cast a Wider Net,” nonprofit software and services provider Blackbaud suggests that nonprofits consider the questions donors and potential supporters ask most often during phone conversations, and make the answers easily accessible on their Web sites. Among them:

• What is your mission
• What community do you serve
• How would you use my donation
• How will you acknowledge my donation
• Do you need volunteers
• How do I get to your office
• Where do you get most of your funding
• How can I help
• What are the benefits of joining your organization
• What percentage of donations is dedicated to operating expenses
• When is your next fundraiser

LONDON (AP) -- Britain's 81-year-old Queen Elizabeth II, considered an icon of traditionalism, launched her own special Royal Channel on YouTube Sunday. (source: NYTimes) You might ask what this has to do with Jewish philanthropy? The answer is everything; when such a conservative establishment as Britain's Royal family turns to YouTube to deliver the Queen's Christmas message, it begs the question:

how will you organization best reach its' target audience in 2008?

Perhaps the answer is the old stand-by of direct mail with a bit of e-mail tossed in (to allow your audience to think you are with it). But more and more we are seeing the need to expand into new horizons to maintain current donors and attract ...

ejewishphilanthropy.com is up and running; with a low key preview launch just a few days ago we are off to a good beginning enjoying readers from not only Israel and the U.S., but also Canada, France, Namibia and the U.K. What did we do? a few hundred emails went out along with a couple of facebook posts. Some of the results: several thousand page views with the average visitor spending close to 4 minutes on the site. Over 30 visitors took the time to send us an individual email; and most gratifying, established Jewish organizations on 3 continents have offered support and are interested in partnering in various ways. Thank you all and please let your friends and colleagues know ...

with thanks to Esther Kustanowitz and ROI120.com As you gather with family and friends to celebrate Chanukah, we encourage you to pass along this small test of technoliteracy. Print it out and save; post on your message boards, both in the virtual world and the old fashioned one (the kind requiring thumb tacks). And, if your are an organization manager, give this test to each and every staff member and consultant responsible for your marketing and PR efforts. For this group, anything less than a perfect score requires some serious retooling.

1. What is a blog? Is there a difference between a website and a blog? Do you know how to find Jewish blogs?
2. What does web 2.0 mean?
3. What is Wikipedia?
4. What ...
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   Tags: connect, educate, ROI120, social networking, web 2.0

Did you know: the number of members on the Israel network of facebook, the social networking site, has jumped by 100 percent since mid-October, from 74,000 to 152,000. According to a recent article in Haaretz, Israeli facebook users are considered to comprise a "quality audience" - users between the ages of 25 and 40 who are "early adapters," or among the first users of new technologies.

Are you leveraging these new networks for your organization's benefit?

 

with thanks to Esther Kustanowitz and ROI120.com According to an article in the fall education supplement to the NY Jewish Week today’s teachers are not properly wired to be able to relate to and educate Generation Tech. How prepared do you feel? Take a test of your technoliteracy…

1. What is a blog? Is there a difference between a website and a blog? Do you know how to find Jewish blogs?
2. What does web 2.0 mean?
3. What is Wikipedia?
4. What is YouTube?
5. What is Facebook? Is it the same as MySpace and Friendster, or are there differences?
6. What is iTunes? What is an MP3 player?

If you can't answer all of these questions, it's definitely time to start learning. Technology is not going away. At ejewishphilanthropy.com we ...