Boomers and Social Media
According to a new report, Boomers and Social Media, released by eMarketer, “About 47% of online boomers maintain a profile on at least one social network… Their contacts include family, friends and co-workers of all ages.
Burst Media reported that 47.5% of online boomer respondents had a social network profile in June 2009. In September of that year, Deloitte found 46% of boomer respondents said they maintained a social network profile—an important difference from simply creating one and forgetting about it.”
Facebook is also the favorite social network for boomers: