A Few New Links

If you are not familiar with our Resource Library, have a look. We developed this section as a way to assist you in connecting with others, reaching a greater audience and keeping current on the newest tends. We also encourage you to check back often as new links are added on a regular basis. Here are the most recent: Building a Facebook Fanpage – Part 1 – The Background Info This is Part I of my guide to creating a Facebook fanpage for nonprofits. We’re going to use a fan page that I recently set up as an example of how to set up a page. So stage one – Register and make it clear what you are about… How do I get my Nonprofit’s Facebook fans to donate? Getting an army of Facebook fans for your nonprofit is not an easy feat. It takes lots of planning, hard work, and time. But... Continue Reading

Five Steps to Creating a Mobile Campaign

If nonprofits found a silver lining behind the Haiti catastrophe, it was learning how fast a mobile campaign can raise a lot of money in a hurry. Jim Manis, chairman and CEO of the Mobile Giving Foundation in Bellevue, Wash, suggests that it takes about two weeks to create a mobile campaign. Manis says that there are five steps to setting up the campaign: Nonprofits must apply for an NPO application package from the Mobile Giving Foundation. The application is a series of questions that ensure that the organization meets federal and state laws and operates with transparency. There is a one-time application fee of $350. Mobile Giving Foundation reviews the data and notifies wireless carriers that the organization has been approved. Once approved, an organization is given a short code and keyword for... Continue Reading

Social Media With a Jewish Angle

The following is a compilation of articles and links to material about Social Media and how Jewish organizations and communities are using it; prepared by Alan Abbey, Internet Director, Shalom Hartman Institute, Jerusalem. Social Media With A Jewish Angle: Background and Sources [Translate] Bookmark:  Read More →

Integrated Communications: Key for 2010

Communication, including the best utilization of social media tools, is continually changing. Developing, and directing interactive strategy, is becoming more mission critical. Organizations need trained professionals who can interact at the highest level to help craft and implement integrated approaches. Here are a few articles that may be helpful in considering your various needs. from Massachusetts Technology and Innovation Exchange: Director of Community: Not Just Tweeting All Day Long Similar to misperceptions in email, I believe that many are beginning to recognize the importance of the Community Manager (Director of Community) role in organizations. While some still think about those responsible for social media as people who “play around on Twitter all day long,” I believe this flippant... Continue Reading

Our Latest Tech Links

I’ve had a busy few weeks – Limmud UK along with a series of meetings and presentations in London. The most popular subject of discussion (after the economy’s effect on philanthropy) is how organizations can best utilize social media to advance their agendas. Questions on marketing through Facebook, and blogs, were high on everyone’s list. This is why we established an on-line Resource Library. In our article links section, we bring you informative, current links to nonprofit blogs and trade publications that we hope will assist you in staying current on the newest global trends and technology while at the same time providing guidance in evaluating concepts and tools for your own organization. Here are our latest additions; we encourage you to check back often as new links are... Continue Reading

New Additions to Our Resource Library

If you are not familiar with our Resource Library, have a look. We developed this section as a way to assist you in connecting with others, reaching a greater audience and keeping current on the newest tends. We also encourage you to check back often as new links are added on a regular basis. Here are the most recent. Getting Started with Email Fundraising Email is an effective way to communicate with donors, and to raise money without substantially raising your overhead. While it isn’t likely to replace direct mail fundraising in your communications mix, emails allow you to inexpensively provide reasons and reminders to give, right when they can be most effective. Some donors are more likely to read and act on an email. And it’s not particularly complicated to do. Almost every organization should... Continue Reading

Resource Library: The Power of Links

It’s been a busy month – professional conferences and gatherings in Amsterdam, Jerusalem, Tel Aviv, Toronto and Washington, D.C. And that includes just the ‘larger’ events. In between, we’ve been busy searching out and adding new articles to our Resource Library. While many deal with best use of social media tools, we also touch on both damage control and online/offline intergration. All and all, there are some particularly interesting links below. And if you haven’t visited this section previously, have a look. We developed our Resource Library as a way to assist you in connecting with others, reaching a greater audience and keeping current on the newest tends. We also encourage you to return often as new links are added on a regular basis. Bringing the Business... Continue Reading

Some New Links

If you are not familiar with our Resource Library, have a look. We developed this section as a way to assist you in connecting with others, reaching a greater audience and keeping current on the newest tends. We also encourage you to check back often as new links are added on a regular basis. Here are the most recent. Google Grants 101 If you don’t yet have Google Grants, it’s worth applying: you can receive up to $10K/month (or more) in free advertising (!).  And, your organization can apply for more than one grant for individual initiatives. Six Steps to Optimizing Your Web Site for Search Engines In the Idealware webinar “Optimizing Your Web site for Search Engines” in June, presenter Laura Quinn, director of Idealware, discussed the basics of search engine optimization, tips... Continue Reading

Our Latest Links

Some recent additions to our Resource Library: Building a Presence on Facebook: Advice From an Expert How can a charity make the most of its presence on Facebook? Randi Zuckerberg, Facebook’s managing director, offers a few suggestions. HOW TO: Add Twitter and YouTube Tabs to Your Organization’s Facebook Page The Apps allow you to then create Twitter” and “YouTube” Tabs on your Facebook Page that pull in and nicely display all your Tweets and videos from Twitter and YouTube. How to Get More Views for Your Video If you’ve ever made an online video before, you know the level of work that goes into it. But creating a compelling video is just the beginning of the process. Getting your video seen – and by the right people – takes just as much work, if not more. Crossing... Continue Reading

WebLinks: Articles of Interest

Newest additions to our Resources library: 5 Mistakes Nonprofit Websites Make The first website went up 18 years ago this month. Websites have done a lot of growing up since those early days, but there are still a lot of common mistakes that nonprofits make online. Back Away From That Spreadsheet: Why Excel Isn’t a Donor Database It’s quick, easy, and you already have it.  Excel seems like it might be a great fit to manage your donor data.  But just back away from that spreadsheet – there’s a lot of reasons why it’s not a good idea. Key Steps to Starting a Social-Enterprise Venture In the webinar “Charity? Or Mission-Driven Business?”, Jean Block and Randy Gleason, principals of Social Enterprise Ventures, explained the basics of social enterprise and shared tips regarding... Continue Reading

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