Surprising Facts About the Nonprofit Sector

Many people are surprised to learn of the significant role that nonprofit organizations play in our world. Nonprofits in the U.S. generate $1.1 trillion every year, which is more than the entire economies of Saudi Arabia and Sweden combined. Nonprofits have strong brands and get important work done. Know Your Sector was designed as a free resource for nonprofit employees and donors to help them understand the scope of their sector. [Translate] Bookmark:  Read More →

Some New Links

One-Page Social Media Strategy Overwhelmed by the task of developing a social media strategy for your non-profit organization? Don’t know whether you ought to “friend” or “like” or tweet” to get the best mileage for your message in the social networks? Jumpstart the planning process with this smart one-page Social Media Strategy Worksheet. Online Marketing Guide for Nonprofits Online marketing is no longer optional for nonprofit organizations. Even the smallest and most local nonprofit must reach out to the public through an online presence. Email Dominates on Mobile Does your nonprofit know how many of its supporters read action alerts and fundraising appeals on their smartphone? It’s probably a lot more then you think. Ten Must-Know Email Marketing Metrics Every facet of internet... Continue Reading

Cut the Fluff

from NetWit’s Think Tank: 23 Simple Tips for Turning Good Web Pages into Great Ones You may have inherited a vast pool of web content written “before your time” … or you frequently receive lengthy “expert” articles and other contributed pieces to add to the web site you now manage. Not every expert who contributes to a web site is also an expert in writing for the web. Fortunately, in most cases it’s easier to “clean up” existing writing than to create the original piece. Here are a few key ways to edit that web copy and turn the material that you have into great web copy. [Translate] Bookmark:  Read More →

4 Steps to Online Fundraising Success

A presentation for the Association Foundation Group by Allyson Kapin, Founder of Women Who Tech and Partner at Rad Campaign and Jocelyn Harmon, Director of Nonprofit Services at Care2. The art and science of fundraising online View more presentations from JocelynCHarmon. [Translate] Bookmark:  Read More →

How to Easily Take Donations Online

from Idealware: How to Easily Take Donations Online What tools can help you collect donations via credit card through your existing website? With a number of excellent options that allow even small nonprofits to accept credit card donations on their website – such as Click and Pledge, Network for Good, QGiv, and GiftTool – there’s no reason for any nonprofit to consider online donations out of their reach. Remember, of course, that donations won’t come pouring in just because you can take them online. Think carefully about how you will encourage potential donors to go to your website. How will they know that online donations are an option? How will you ask them to give? How will you integrate your online donation capacity into your direct mail and offline campaigns? How will you... Continue Reading

New Additions to Our Resource Library

If you are not familiar with our Resource Library, have a look. We developed this section as a way to assist you in connecting with others, reaching a greater audience and keeping current on the newest tends. We also encourage you to check back often as new links are added on a regular basis. 3 Ways to Kill & Reinvent Your “About Us” Page Some of the most tantalizing metrics, for example, like number of impressions don’t usually tell you as much as something more obscure, such as how long someone spent on your site and your top “exit page” – that is, the page that someone looked at last before leaving your site. Among those hidden metrics are the amount of people who visit your site and end up quite rapidly on your About Us page. 6 Ways to Constantly Produce Quality... Continue Reading

The Decline of the Homepage

by Gerry McGovern More and more customers are going straight to specific pages on your website, rather than the homepage. In 2003, 39 percent of the page views for a large research website were for the homepage. By 2009, it was down to 19 percent. In one month in 2008, of the 70,000 page views a technology site received, 22,000 were for the homepage. For the same month in 2010, of the 120,000 page views the site received, only 2,500 were for the homepage. Another technology website had roughly 10 percent of page views for the homepage in 2008, and by 2010 it was down to 5 percent. One of the largest websites in the world had 25 percent of visitors come to the homepage in 2005, but in 2010 only has 10 percent. People don’t vaguely browse on the Web. When was the last time you arrived at Google... Continue Reading

How to Structure Listservs

from Frogloop: Tips for Managing and Engaging Online Communities Before Web 2.0 took over the world, people were part of smaller online participatory communities called listservs. Remember them? Though not as sexy as Twitter, people are still active on listservs and they continue to be valuable tools for nonprofits and community groups to connect with people who are passionate about discussing issues, sharing resources, and engaging in thoughtful and sometimes heated debates. Yet even after all these years, many organizations still haven’t mastered how to use listservs in building successful and engaging online communities. [Translate] Bookmark:  Read More →

A Twitter Case Study

Is Twitter useful for nonprofits? It’s certainly been useful for Idealware. In this detailed case study, they show how they utilize Twitter and the results they’ve seen. Reaching Out To a Wide Audience: A Twitter Case Study Twitter has become a hot topic these days. Companies, nonprofits and government agencies are scrambling to put Twitter strategies in place, and businesses, consultants and bloggers alike are “tweeting out” updates on everything from marketing tips to the state of their children’s potty training. Despite its popularity, it can be difficult for the uninitiated to understand how Twitter can be useful. OK, so you can send out 140-character messages to people who follow you. Isn’t that similar to what you can do with Facebook, or email, or a blog – with the extra difficulties... Continue Reading

Branding Through Facebook

from Blonde 2.0: 10 Steps for the Creation of the Best Facebook Page for Your Brand Brands today have the incredible opportunity of interacting with consumers on the #1 social network in the world – Facebook – and creating relationships with them that are long lasting, personal and relevant. Companies today no longer control their own brand, the power has shifted to the masses. It is the public’s desire and feedback that will decide the brand’s fate in the end. Therefore it is clearly apparent that Facebook must play a major role in every brand’s social media marketing plan. … Facebook is now the 2nd most visited site in the world after Google and time spent on Facebook is higher than on any other site in most countries. It is clear that Facebook is an important component of... Continue Reading

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