Giveo, a developer of social software solutions has introduced the first hosted platform for branded, crowd-sourced cause-marketing campaigns and social fundraising, further enabling the online shift in how nearly $300 billion is donated every year by corporations, foundations, and individuals, and how charities reach and retain donors.

“We have two rising forces affecting giving today: the increasing effectiveness of social media as a means to attract and engage critical audiences in social giving campaigns, and the new demographics and growing activism of a new generation of donors. Giveo is designed to use the power of social giving to help corporations, foundations and non-profits have greater impact and reach this new generation of donors,” said Ed Messman, Giveo’s CEO.

GiveoCharity™ offers nonprofits their own branded social fundraising platform. The platform enables them to create communities around specific fundraising appeals, giving donors a greater choice in how and where their donations are directed. For charities and other institutions that rely on the generosity of key audiences, leveraging crowd-sourced and social fundraising campaigns creates a way to engage its audience and solicit insights regarding their opinions and desires. This type of offering drives new levels of engagement and greater relevance with target audiences, including younger donors.

For information, check the Giveo Website.