Small Change Adds Up to Big Change
Focused around the idea that every time you use your credit or debit card the transaction amount is rounded up for charity, a new international initiative has launched and Israel was the first country to go live.
Round-up Israel, focused on the idea “Everyone’s small change, pooled together, will go towards providing real help for worthy causes in Israel and elsewhere around the world”, is the local franchise of Round-up International. Created by a UK social entrepreneur and piloted by an Israeli one, Round-up provides 100% of the monies received to charities with administrative expenses being met through independent channels.
In Israel, the list of benefiting Amutot has been selected and chosen by a public committee headed by former President of the Supreme Court, Justice Meir Shamgar.