[Excerpted from Looking Backwards and Forwards: 2012 and 2013 Nonprofit Technology Use.]

In 2013, I think we’ll see a lot more of the following activities and thinking around nonprofit social media:

  • Widespread adoption and integration of social media policies in the workplace.
  • Use of graphic images everywhere. If 2012 was the year of the infographic, 2013 will be the year graphics with text are used to move people to action.
  • Using social media personally on behalf of your organizations. Executive Directors, development officers, and staff will get out from behind their logos.
  • Testing social media ads. Buying Facebook, Twitter, Linkedin and other advertising to move people to action.
  • Engagement overtaking broadcasting activities. I’ve said it for years now: it’s all about engagement. I’m finally seeing more and more examples of nonprofit organizations trying this out, and experimenting with bringing stakeholders into the conversations online.
  • Development of organizational social media strategies.
  • 2013 is the year that social media moves from experimentation to planning.
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