Finding the Right Year-End Story


Your path to storybook year-end fundraising starts here

The hottest NYC summer in years isn’t the only reason we’re dreaming of the holidays here at Big Duck (though a cold snap sounds pretty glorious right about now). Many nonprofits receive as much as 40 percent of their annual donations during the month of December, and we know that early planning is key to making the most of your year-end fundraising season.

But where do you actually start? More than almost anything, the strength of your campaign will depend on finding the right year-end story to tell your donors – and then telling it through every channel you’ve got. But how do you home in on a year-end story that’s both rooted in emotion and makes an urgent case for giving? Here are a few questions to get you started.