Edgar Bronfman: Blending For The 3 Percent
Edgar Bronfman speaks with New York Channel 1:
When Forbes publishes its annual list of the world’s billionaires, Edgar Bronfman’s name is there. In the last two decades, he’s focused on Jewish causes, including a lengthy fight for Holocaust reparations. But the lessons of the family business learned long ago, like how to blend a good scotch, are still vivid.
“I was taught by my father that you blend for the three percent of people who know the difference. And you don’t take a chance on them finding out that it’s different because then they’ll tell everyone else. So it wasn’t right, so I made it right,” says Bronfman.