Edgar Bronfman: Blending For The 3 Percent

Edgar Bronfman speaks with New York Channel 1:

One On 1: Edgar Bronfman Blends Family Legacy With Personal Cause

When Forbes publishes its annual list of the world’s billionaires, Edgar Bronfman’s name is there. In the last two decades, he’s focused on Jewish causes, including a lengthy fight for Holocaust reparations. But the lessons of the family business learned long ago, like how to blend a good scotch, are still vivid.

“I was taught by my father that you blend for the three percent of people who know the difference. And you don’t take a chance on them finding out that it’s different because then they’ll tell everyone else. So it wasn’t right, so I made it right,” says Bronfman.