Deadly Online Fundraising Blunders to Avoid
All to many nonprofit websites are making mistakes that discourage donors from browsing, donating, volunteering or referring others to the site.
The good news is 62% of adults visit a nonprofit’s site prior to making a donation (according to a recent online survey conducted by Harris Interactive).
This is also the bad news. For many nonprofits, the quickest way to scare away donors is to direct them to the organizations’ website.
Here then, are four common blunders and how to avoid them.
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