[eJP note: While this post is geared to Israeli amutot and Friends of organizations, the checklist in the conclusion poses good questions all organizations should be asking when deciding to/how to accept online donations.] by Shuey Fogel Online donations are rising every year, becoming an increasingly important fundraising tool for nonprofit organizations. To facilitate the growing demand and varied needs of charities, the number of online donation processors has been expanding accordingly. As a result, charities have expressed their difficulty in sorting through the nuances and assorted extras to find the online solution(s) that’s right for them. For this reason, I was thrilled to co-produce an event early in July that hosted representatives from the leading Online Donation … Continue Reading
The Value of Your Housefile
Online fundraising is the fastest growing channel for nonprofits. … Continue Reading
Is PayPal the Best Option for International Fundraising?
by Shuey Fogel Paypal is one of the leading Internet-payment options in the world for for-profits and nonprofits, alike. With only a PayPal logo and some code easily inserted onto a website, payments are a breeze. And with over 230 million PayPal users worldwide, the chances are good that your customer or donor either already has a PayPal account or trusts the company enough to register for a new one. Combine the above with the one percent discount PayPal offers qualifying charitable organizations and you’re looking at a strong argument why PayPal should be the online payment-system of choice - for local donations. However, for international fundraising, PayPal’s “cross-border fees” should prompt nonprofits to tread carefully before jumping head first into this particular … Continue Reading
The Continuing Need for Integrated Direct Marketing in Fundraising
New Research Finds that Integrated Direct Marketing is Essential for Maximizing the Long-term Value of Online-Acquired Donors Blackbaud has announced the publication of the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report, which features research on nonprofit online giving in the context of an integrated direct marketing program. The Report also includes an extended analysis on the value of multichannel giving. Developed by Blackbaud’s Target Analytics company, the Report finds that although multichannel giving has become a popular objective of nonprofits as a way to build constituent support, it is not widely practiced. The large majority of donors give through only one channel and use only direct mail as their vehicle for donations. According to the Report, the only … Continue Reading
Latest Blackbaud Index Report Shows Slight Rise in Overall Giving
Index also shows decrease in online donations; Blackbaud debuts new specialty index focused on arts, culture and humanities organizations. The Blackbaud Index of Charitable Giving reports that overall charitable revenue increased 3% for the three months ending February 2011, as compared to the same period in 2010. This trend is based on $2.2 billion in 12 months’ revenue from 1,430 nonprofit organizations. Blackbaud also released additional data and analysis that reports on organizations by size. The Index found that three-month overall charitable revenue for small organizations (prior year revenue of < $1 million) increased by 6.4% in February, while overall charitable revenue at medium organizations (prior year revenue of $1 - 10 million) increased by 4.8%, and overall charitable … Continue Reading
Marketing Israeli Nonprofits to the Diaspora
Marketing Israeli nonprofits to the Diaspora: first become sustainable at home by Sharon Udasin In order to more effectively market themselves to the Diaspora, Israeli nonprofits need first to focus on targeting donors at home, improve their usage of technology and refine their administrative skill sets, field leaders say. “The Israeli nonprofit has found it easier and more lucrative to look for funds abroad rather than in Israel. That was great during the formative years of Israel when we were a small, fledgeling country. Now the reality of the situation is that our economic growth is faster than [that of] America - America is still richer, but Israel is growing faster,” said Jonny Cline, owner and editor of Fundraiser.co.il. “The painful truth is that the US donor is likely to be … Continue Reading
Convio Clients Report 40% Increase in Online Channel
As more and more organizations, and software service providers report 2010 results, it's clear online fundraising continues to grow at a significant pace. The latest to report is Convio, Inc., who today released the results of its annual Convio Online Marketing Nonprofit Benchmark IndexTM Study. The results confirm that online is the fastest growing fundraising channel for nonprofits. In 2010, Convio’s clients raised more than $1.3 billion online, up 40 percent from 2009. The study shows that online engagement continues to play a crucial role for nonprofits: online legislative advocates grew 20 percent, email files continued to grow at a median 22 percent across all sectors and gift sizes increased in 2010. The study is designed to help nonprofit professionals evaluate beneficial online … Continue Reading
Online Giving Grew 35 Percent in 2010
Blackbaud, Inc. has announced the release of its 2010 Online Giving Report, which provides the most comprehensive review of online giving trends currently available in the nonprofit sector. The 2010 Online Giving Report includes 24 months of online giving data from 1,812 nonprofit organizations from The Blackbaud Index of Online Giving, online major giving data from 2,190 nonprofits, and both online and offline data representing $5.1 billion in total fundraising from 1,438 nonprofits. Key findings from the Report, which can be downloaded include: Nonprofits of all sizes continue to see growth in online giving Year-over-year online fundraising grew 34.5% in 2010. This was led by 55.6% growth by large organizations. Smaller nonprofits grew by 22% and medium organizations grew by 15.9% … Continue Reading
Israeli Online Giving Rises 289% in 2010
Online charitable giving revenue in Israel increased 289% in 2010, according to IsraelGives.org, Israel’s largest charity portal. The company’s report, based on online giving to 600 organizations in the 19 months from June 2009 to December 2010, shows a distinct growth in online donating by Israelis: In the second half of this period, the number of online donations grew by 197%. During this period, the amount of money donated online by Israelis grew 289%. The average online donation grew from 235 shekels to 343 shekels. IsraelGives also reports a distinct growth in total online revenue collected by Israeli charities (which includes donations made by non-Israelis): An increase of 70% in the total number of online donations received. A revenue increase of 85% between 2009 and … Continue Reading
Predictions: Britain’s Charity Sector in 2011
from the guardian.co.uk: The charity sector in 2011 Money - the lack of it and ways to save and generate it - dominates this look into the year ahead for charities: Charities will rush towards online fundraising like never before Only a small proportion of charities have made online fundraising successful, or even tried it. This will change as many more realise they can't afford to put off the inevitable any longer. And, as the market revs up, it's going to get a lot more competitive. Those charities that invested and tested earlier, and already have a known track record, will have a distinct advantage. It will be much harder for those getting started, but it still has to be done. Digital will get integrated No longer the preserve of a lonely geek, digital will be integrated across … Continue Reading
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