Marketing Israeli nonprofits to the Diaspora: first become sustainable at home by Sharon Udasin In order to more effectively market themselves to the Diaspora, Israeli nonprofits need first to focus on targeting donors at home, improve their usage of technology and refine their administrative skill sets, field leaders say. “The Israeli nonprofit has found it easier and more lucrative to look for funds abroad rather than in Israel. That was great during the formative years of Israel when we were a small, fledgeling country. Now the reality of the situation is that our economic growth is faster than [that of] America - America is still richer, but Israel is growing faster,” said Jonny Cline, owner and editor of Fundraiser.co.il. “The painful truth is that the US donor is likely to be … Continue Reading
Convio Clients Report 40% Increase in Online Channel
As more and more organizations, and software service providers report 2010 results, it's clear online fundraising continues to grow at a significant pace. The latest to report is Convio, Inc., who today released the results of its annual Convio Online Marketing Nonprofit Benchmark IndexTM Study. The results confirm that online is the fastest growing fundraising channel for nonprofits. In 2010, Convio’s clients raised more than $1.3 billion online, up 40 percent from 2009. The study shows that online engagement continues to play a crucial role for nonprofits: online legislative advocates grew 20 percent, email files continued to grow at a median 22 percent across all sectors and gift sizes increased in 2010. The study is designed to help nonprofit professionals evaluate beneficial online … Continue Reading
Online Giving Grew 35 Percent in 2010
Blackbaud, Inc. has announced the release of its 2010 Online Giving Report, which provides the most comprehensive review of online giving trends currently available in the nonprofit sector. The 2010 Online Giving Report includes 24 months of online giving data from 1,812 nonprofit organizations from The Blackbaud Index of Online Giving, online major giving data from 2,190 nonprofits, and both online and offline data representing $5.1 billion in total fundraising from 1,438 nonprofits. Key findings from the Report, which can be downloaded include: Nonprofits of all sizes continue to see growth in online giving Year-over-year online fundraising grew 34.5% in 2010. This was led by 55.6% growth by large organizations. Smaller nonprofits grew by 22% and medium organizations grew by 15.9% … Continue Reading
Israeli Online Giving Rises 289% in 2010
Online charitable giving revenue in Israel increased 289% in 2010, according to IsraelGives.org, Israel’s largest charity portal. The company’s report, based on online giving to 600 organizations in the 19 months from June 2009 to December 2010, shows a distinct growth in online donating by Israelis: In the second half of this period, the number of online donations grew by 197%. During this period, the amount of money donated online by Israelis grew 289%. The average online donation grew from 235 shekels to 343 shekels. IsraelGives also reports a distinct growth in total online revenue collected by Israeli charities (which includes donations made by non-Israelis): An increase of 70% in the total number of online donations received. A revenue increase of 85% between 2009 and … Continue Reading
Predictions: Britain’s Charity Sector in 2011
from the guardian.co.uk: The charity sector in 2011 Money - the lack of it and ways to save and generate it - dominates this look into the year ahead for charities: Charities will rush towards online fundraising like never before Only a small proportion of charities have made online fundraising successful, or even tried it. This will change as many more realise they can't afford to put off the inevitable any longer. And, as the market revs up, it's going to get a lot more competitive. Those charities that invested and tested earlier, and already have a known track record, will have a distinct advantage. It will be much harder for those getting started, but it still has to be done. Digital will get integrated No longer the preserve of a lonely geek, digital will be integrated across … Continue Reading
Does Razoo Have an Israel Problem?
Razoo is an online fundraising platform that, according to its website, has raised over $42m. And a quick look tells us a fair number of Jewish and Israeli organizations are utilizing their services to accept donations online. Two weeks ago, during the peak week for online donations, we had several people who live in Israel contact us to indicate they could not donate through Razoo's platform as Israel was not an option listed on their country list (see above). We contacted Razoo, who responded: Due to high rates of fraud, we do not accept donations from cardholders in the following countries: Israel, Ukraine, Indonesia, Serbia, Lithuania, Egypt, Romania, Bulgaria, Turkey, Russia, Pakistan, Malaysia, Nigeria and Ghana. We sincerely apologize for any inconvenience this causes for you and the … Continue Reading
Direct Mail a Critical Driver of Online Giving
More than twice as many online donors say they were prompted to give an online gift in response to a direct mail appeal compared to when they received an e-appeal, according to a national Dunham+Company study recently conducted by research firm Campbell Rinker. In a surprising finding, 14% said that a direct mail letter prompted them to give online versus only 6% who said an email prompted their online gift. Further underlining the importance of direct mail to motivate online giving, 1 in 3 donors (37%) who give online say that when they receive a direct mail appeal from a charity they use the charity’s website to give their donation. The younger the donor, the more likely they are to use a charity’s website to respond to a direct mail appeal. One in two (50%) of generation X or Y donors … Continue Reading
Online Donations Up Sharply for 2010
Some early numbers on the quickly growing world of online donations from three major systems providers: Convio reports a more than 40% increase in donation dollars for 2010. That follows a 34% rise in 2009. Blackbaud, after reporting meaningful increases every month (scroll-down right side-bar), reported a 10% increase during December. Network for Good says the number of donations processed was up 20% for 2010. We'll have more over the next few weeks. … Continue Reading
JGooders Closing Down
JGooders, a ground-breaking online initiative launched to great fanfare at the 2008 GA, has announced it is formally closing down next week. As we wrote back in May, JGooders, while continuing to receive and process donations, was undergoing a reorganization. Unfortunately for the philanthropic community, that reorganization is now leading to closure. When launched, JGooders founder Ronit Dolev told us, JGooders is yet another attempt to make a quantum leap: to provide added meaning by developing a global network of Jews and Israelis involved in the third sector (the not for profit organizations). This is where we all meet to do good, to give back to our communities, to introduce change, to improve lives, to care for each other, to strengthen the weaker parts of our society, our people, to … Continue Reading
English