By Rabbi Todd Berman This post is a follow up to my article this past summer relating to running a successful online crowdfunding campaign. As I wrote then, I hope that some will find elements of our experience helpful in planning their own campaigns and follow-ups to those campaigns. As the crowdfunding space becomes more and more crowded and the struggle for each fundraising dollar becomes more intense, I feel that utilizing the best … [Read more...] about The Importance (and Impact) of Saying Thank You
By Josh Gold If you’ve been following the latest in fundraising trends, you know that crowdfunding is a growing phenomenon among NPOs. It costs less than your annual dinner and has benefits that are seriously worth exploring. Video is a terrific way to keep the community engaged and spirits high over the course of a crowdfunding campaign. From a more elaborate launch video to updates and cheerleading, I believe the essential qualities … [Read more...] about How to Boost your Crowdfunding Efforts with Video
By Rabbi Todd Berman We set a modest goal of $150,000 and crushed it raising $230,000. This enabled us to also receive another $450,000 in matching funds. Many friends and colleagues have turned to me asking how we did it. There are many articles on how to run a crowdfunding program from nuts to bolts available on the internet. I don’t want to recreate the wheel; however, there are specific elements which helped us reach and pass our mark. I … [Read more...] about Why Our Online Crowdfunding Campaign Was A Success!
By Dan Illouz For nonprofits with limited resources it seems counterintuitive to prioritize crowdfunding. After all, the biggest dream of any fundraiser is for one person to donate enough to cover the entire budget. However, as important as grant requests and large donors are, crowdfunding must be an essential part of a nonprofit’s strategy. Just as a good investment portfolio must stay diverse to avoid too many risks, so too should the … [Read more...] about Four Reasons why Crowdfunding should be an Essential Part of your Fundraising Strategy
By Michael S. Fischer Posted with permission from ThinkAdvisor Online donors gave 38% more to charity and made 18.2% more gifts during the last week of 2017 than in the final week of 2016, according to an analysis by The Chronicle of Philanthropy in partnership with Network for Good, an online giving platform. Online contributions reached their 2017 peak on New Year’s Eve, with some 61,000 donations in the U.S. bringing in $14.4 … [Read more...] about Online Charity Gifts Spiked on New Year’s Eve: Analysis