from ThirdSector (UK):
Lack of interaction between young and old ‘could harm fundraising efforts’
A lack of interaction between young people and the elderly could be having a negative impact on fundraising efforts for charities that work with older people, according to new research by Jewish Care.
The health and social care charity commissioned the research organisation Ipsos Mori to carry out a poll of people aged between 16 and 35 to find out how much they interact with older people.
The poll, which questioned 594 people, found that 53 per cent of respondents said they spent quality time with someone over the age of 70 only once every six months or less.
The charity said it could be a warning sign that charities working with older people will find it increasingly difficult to recruit young volunteers and funds from younger people.
