In today’s world, no nonprofit organization would think twice about collecting, and hopefully analyzing, information about their donors. So too, with website traffic. For how else can one effectively judge site visitors’ demographics and interests?

Based on site and RSS feed analytics, here – in descending order – are the five most popular posts on eJewish Philanthropy last week:

Liberals Are That Way Too?
by Rabbi Deborah K. Bravo

Rick, Danny, Jonah, Mark and Brad. One might think this is a list of possible names for you new baby boy. No, this is the list of the top ranking individuals in the newly re-organized Reform Jewish movement. And no, this is not a page from our history – this is 2012.

The Next Generation: What Jewish Organizations are Doing to Cultivate 20-and-30-Somethings
by Abigail Pickus

When it comes to the future, everything hinges upon engaging this NextGen, a notoriously fickle and capricious bunch. Bred on a diverse and multi-cultural society where Judaism is often only one of many concurrent identities and accustomed to an ala carte Judaism in which they can pick and choose from a buffet of Jewish options to best fit their own personal needs – if they seek out organized Jewish life at all – today’s 20-and 30-somethings are presenting quite a challenge to the organized Jewish world.

View from the Inside: Building Today’s URJ
by Barbara Saidel and Donna Stein

We in leadership at the URJ are aware of the gender divide in senior management and have been addressing this issue ever since Rabbi Rick Jacobs took over running the URJ on January 1.

Money Makes the World Go Round
The Next Generation: What Jewish Organizations are Doing to Cultivate 20-and-30-Somethings, part 2
by Abigail Pickus

It’s all well and good to hear how the organizational world is working overtime to try to make young Jews feel at home, but beyond “raising leaders” and “empowering the next generation,” are NextGens actually putting anything back in the pot?

Social Media and Jewish Nonprofits: Missing in Action?
by Robert I. Evans and Avrum D. Lapin

So much attention is focused today on technology and especially social media as a platform to inform, educate and organize… This has prompted us to conduct an unofficial survey of a number of Jewish nonprofits, investigating how they are utilizing social media and how it enables them to meet the demands that they and their leaders are facing. The picture is not entirely positive.

Click the red tab above for previous weeks most popular posts.