The Growing Importance of Social Media

from The Agitator:

“Copy & Paste” Toward Oblivion

… “Why do so many organizations persist in doing the same old, same old year after year hoping that results will suddenly improve?”

At a time when every fundraiser knows the world has changed demographically, psychographically and financially, the ‘global replace’ and ‘copy’ functions in Word and Excel seem to be still working well!

Sadly, at a time when many nonprofits are clearly hurting and facing still further declines, I’m seeing many of the same, old, tired appeals, messages and techniques in my mailbox, clearly driven by plans that might as well be dated 1991 instead of 2010.