• Home
  • About
    • About
    • Policies
  • Submissions
    • Op-eds
    • News / Announcements
  • Contact
  • Donate
  • Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

eJewish Philanthropy

Your Jewish Philanthropy Resource

  • News Bits
  • Jewish Education
  • Readers Forum
  • Research
  • Show Search
Hide Search
You are here: Home / In the Media / The Downside to Mobile Giving

The Downside to Mobile Giving

January 20, 2010 By eJP

from The Chronicle of Philanthropy (Prospecting):

Cellphone Giving Not Without Its Potential Drawbacks, Says Advocate

The unprecedented success of text-message giving after last week’s earthquake in Haiti is not without potential drawbacks, according to a leading proponent of cellphone fund raising.

“The upside is that it lets people respond very quickly,” says Katrin Verclas, co-founder of MobileActive.org. “That’s great because it allows organizations to develop a donor base of people who they wouldn’t necessarily otherwise get.”

But she says, there’s a danger that some of those $5 and $10 gifts might be coming at the expense of donations that would have been larger had the donor gone to the charity’s Web site.

from frogloop.com:

Nonprofits: Time to Get Mobile

83% of adults have cell phones or smartphones. 35% of users have accessed the Internet via their phone, according to a December 2009 report by Pew Research Center’s Internet & American Life Project. So in times of natural disasters like the catastrophic earthquake that hit Haiti and affected more then two million people, can a mobile strategy help raise money in times of crisis?

… The biggest barrier nonprofits face in raising money via “text to donate” campaigns is the price tag associated with setting up unique shortcode campaigns through a mobile app vendor who not only works with nonprofits but with mobile carriers like AT&T. According to the mobile vendor mGive’s website, “New shortcodes are leased through the Common Short Code Administration. Leases are a minimum of three months and must be paid upfront. The cost is $1,000 per month for a vanity code and $500 per month for a random code.”

Print Friendly, PDF & Email

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)

Filed Under: In the Media, The Mobile Web Tagged With: online fundraising

Click here to Email This Post Email This Post to friends or colleagues!

Primary Sidebar

Join The Conversation

What's the best way to follow important issues affecting the Jewish philanthropic world? Our Daily Update keeps you on top of the latest news, trends and opinions shaping the landscape, providing an invaluable source for inspiration and learning.
Sign Up Now
For Email Marketing you can trust.

Continue The Conversation

  • Email
  • Facebook
  • RSS
  • Twitter

Recent Comments

  • Bruce Powell on An Invitation To Transparency: Reflections on an Open Salary Spreadsheet
  • Sara Rigler on Announcement: Catherine Reed named CEO of American Friends of Magen David Adom
  • Donna Burkat on The Blessings in 2020’s Losses
  • swindmueller on Where Do We Go From Here?
    Reflections On 2021
    A Jewish Response to These Uncertain Times
  • Alan Henkin on Where Do We Go From Here?
    Reflections On 2021
    A Jewish Response to These Uncertain Times

Most Read Recent Posts

  • What Title for Henrietta Szold?
  • Jewish Agency Accuses Evangelical Contractors of “Numerous Violations” but Denies They Evangelized New Immigrants
  • An Invitation To Transparency: Reflections on an Open Salary Spreadsheet
  • Why One Zoom Class Has Generated a Following
  • Breaking: Birthright Israel & Onward Israel Seek to Join Forces to Strengthen Jewish Diaspora Ties with Israel

Categories

The Way Back Machine

Footer

What We Do

eJewish Philanthropy highlights news, resources and thought pieces on issues facing our Jewish philanthropic world in order to create dialogue and advance the conversation. Learn more.

Top 40 Philanthropy Blogs, Websites & Influencers in 2020

Copyright © 2021 · eJewish Philanthropy · All Rights Reserved