Recruiting 2.0: Using On-line Social Networking to Attract Top Talent

Harness the power of the Web to expand your candidate pool.

On-line social networking is all about connecting people in dynamic and new ways. A small investment of time in on-line social networking can yield big results for an organization’s ability to reach new audiences with information about job opportunities and cultivate a broader and more diverse talent pool.

In the nonprofit sector, an estimated 60 percent of open positions are filled through referrals and networking. For this reason, nonprofit organizations benefit from building wide professional networks. Thanks to the proliferation of social networking Web sites, nonprofits can go on-line to grow their networks, promote their “employer brand,” and connect with prospective employees.

Read more from Kevin Kovaleski of Commongood Careers at