Another Update to Resources
We’ve added a number of articles to our Resources section in recent days that are informative and thought provoking. We hope some will be useful to your organization:
Online videos can be a great way to showcase your organization’s mission and work – but you’ll need to make sure they reach your intended audience.
These materials may help clarify the practical and legal issues encountered by artists and arts and cultural organizations.
Each year, individuals, foundations and businesses in the U.S. give more than $300 billion to more than a million nonprofit organizations. But are these gifts going to the most effective organizations?
A recently released study by consulting group McKinsey & Co. for the William and Flora Hewlett Foundation urges that if nonprofits, foundations and donors want to increase their social impact, they need a more robust marketplace of information about charitable activity. The study sought to discover what information donors need to make smart decisions about giving and how the philanthropic sector can meet those needs to ensure the most effective nonprofits get the resources they need.
It’s critical that nonprofits use 2009 as an opportunity to go where their target audiences increasingly are – which is online.
Many social media challenges can benefit from hard won lessons we’ve learned through email marketing.