MetroWest Launches ‘Enduring’ Campaign
from New Jersey Jewish News:
Projects like these and the donors who support them were the centerpiece June 12 as the Jewish Community Foundation of MetroWest launched “MetroWest Tomorrow,” a major effort to recognize and encourage donors who endow the Jewish causes they are most passionate about.
… The organizers’ goal is to raise more than $100 million over the next few years in programmatic endowments. Already, donors have contributed $70 million in current or future commitments to such programs as Birthright Israel, which sends young Jews on free identity-building trips to Israel; PJ Library, which gets Jewish books and music into the hands of young families; and MetroTransport, a transportation program for seniors.
… The campaign’s initial focus is on major philanthropic families; eventually, those leading the campaign say they would like to see a broader-based culture of legacy and endowment giving.