Israel Storytelling is Coming to New York
The Jerusalem Post is launching a weekly edition in New York early this summer – a 48-page tabloid that will be carried as an insert in the New York Post every Sunday.
In a newspaper breakthrough that brings together the world’s two largest Jewish communities, The Jerusalem Post New York Edition will initially be inserted in 105,000 copies of the Sunday New York Post that are sold in designated neighborhoods of Manhattan, Brooklyn and Queens. The New York tabloid will also handle the pre-press and printing of the newspaper at its state-of-the-art facility in the Bronx.
As a Sunday publication, the newspaper will have a strong week-in-review orientation, as well as contain the latest news and feature material from Israel, the region and the Diaspora. A central aim, say the new paper’s editors, is to give New Yorkers, Jews and non-Jews alike, a sense of Israel in all its diversity – the security, diplomacy and political issues, as well as the medical breakthroughs, the high-tech innovations, the arts and archeology that foreign publications covering Israel report less frequently.
The Jerusalem Post New York Edition will also include reports and features unique to New York – highlighting the city’s vibrant Jewish community life, the key personalities, the hot spots, cultural trends and more.
“New Yorkers care about Israel, come to Israel, and read The Jerusalem Post in Israel,” said Jerusalem Post Editor David Horovitz. “I have no doubt that they will want to read it in New York as well.”
Incidentally, The Jerusalem Post’s Website enjoys more traffic from North America than any other player. That bodes well for the Post’s success with this new venture.