If You Do Nothing, Nothing Will Happen

from Connection Cafe:

If you do nothing, nothing will happen

One of the biggest impacts of an economic slowdown is the long term collateral damage to innovation. Investment falls, innovation withers, no impetus to change behavior, investment falls further, and so on.

If we want to break this cycle, we have to continue to innovate. We have to give people a compelling reason to re-engage. And I’m not talking about building the Aswan damn here, I’m talking about the thousands of small innovations that happen every day, and turning them into bigger innovations that move people, that get them out of their cocoons to say “I’m gonna do my part to get us moving.” I’m going to make sure stimulus money in my community is spent on things that create jobs and make my community a better place. I’m going to send that check to Name Your Favorite Organization Here that I didn’t send in December because I didn’t know what was going to happen in January. I’m  going to encourage my employer to worry less about expenses, and more about revenue – which implies new thinking, new ideas, and selective investment.

One thing’s for sure, if you do nothing, nothing will happen.