from John Haydon:
In January, Facebook had more visits than Google – about 92 million more visits. Then in February, this spread grew to about 276 million.
… Think about it. Google is the search beast and Facebook is the sharing beast. We are now sharing more than searching. We are now relying on recommendations from friends more than what we can find on our own through search. And as you can see in the graph, it will only be increasing.
What does this mean for your nonprofit?
Creating content that is optimized for Google is very important. After all, you do want to get found! But you also want to create content that’s optimized for sharing: