Developing a Social Media Policy
Blogs, Facebook and Twitter (among others) are not new. Most of us regularly utilize them to some extent to promote the work of our organizations. And, unfortunately, all to many organizations do so in a haphazard manner.
The AVI CHAI Foundation has developed a set of policies for those using these tools on behalf of the foundation and its grantees. While these policies may not be applicable for your organization, they should spur development of your own guidelines.
The AVI CHAI Foundation Social Media Policy
AVI CHAI encourages staff and Trustees to be champions on behalf of the Foundation, LRP, day schools and overnight summer camps. The rapidly growing phenomenon of blogging, social networks and other forms of online electronic publishing are emerging as unprecedented opportunities for outreach, information-sharing and advocacy.
AVI CHAI encourages (but does not require) staff and Trustees to use the Internet to blog and talk about our work and our grant making and therefore wants staff and Trustees to understand the responsibilities in discussing AVI CHAI in the public square known as the World Wide Web.
Guidelines for AVI CHAI Social Media Users
1. Be Smart. A blog or community post is visible to the entire world. Remember that what you write will be public for a long time – be respectful to the Foundation, colleagues, grantees, and partners, and protect your privacy.
2. Write What You Know. You have a unique perspective on our organization based on your talents, skills and current responsibilities. Share your knowledge, your passions and your personality in your posts by writing about what you know. If you’re interesting and authentic, you’ll attract readers who understand your specialty and interests. Don’t spread gossip, hearsay or assumptions.
3. Identify Yourself. Authenticity and transparency are driving factors of the blogosphere. List your name and when relevant, role at AVI CHAI, when you blog about AVI CHAI-related topics.
4. Include Links. Find out who else is blogging about the same topic and cite them with a link or make a post on their blog. Links are what determine a blog’s popularity rating on blog search engines like Technorati. It’s also a way of connecting to the bigger conversation and reaching out to new audiences. Be sure to also link to avichai.org.
5. Include a Disclaimer. If you blog or post to an online forum in an unofficial capacity, make it clear that you are speaking for yourself and not on behalf of AVI CHAI. If your post has to do with your work or subjects associated with AVI CHAI, use a disclaimer such as this: “The postings on this site are my own and don’t represent AVI CHAI’s positions, strategies or opinions.” This is a good practice but does not exempt you from being held accountable for what you write.
6. Be Respectful. It’s okay to disagree with others but cutting down or insulting readers, employees, bosses or partners and vendors is not. Respect your audience and don’t use obscenities, personal insults, ethnic slurs or other disparaging language to express yourself.
7. Work Matters. Ensure that your blogging does not interfere with your other work commitments.
8. Respect Privacy of Others. Don’t publish or cite personal or confidential details and photographs about AVI CHAI grantees, employees, Trustees, partners or vendors without their permission.
9. Don’t Tell Secrets. The nature of your job may provide you with access to confidential information regarding AVI CHAI, AVI CHAI grantees, partners, or fellow employees. Respect and maintain the confidentiality that has been entrusted to you. Don’t divulge or discuss proprietary information, internal documents, personal details about other people or other confidential material
10. Be Responsible. Blogs, wikis, photo-sharing and other forms of online dialogue (unless posted by authorized AVI CHAI personnel) are individual interactions, not corporate communications. AVI CHAI staff and Trustees are personally responsible for their posts .