Crowdfunding: What Online Fundraisers Might Learn

crowdfrom Professional Fundraising (U.K.):


Over the last few years, the development and mass adoption of new web-based services which specifically support collaboration and sharing between users – known as Web 2.0 – has transformed the way in which we can engage with each other, and with brands, online.

It has also resulted in the proliferation of a whole new generation of collaboration-related buzzwords, which is great if you like that sort of thing.

Personally, as someone who spends a lot of their time working to demystify the complexities of digital marketing to help people do it more effectively, I try not to throw jargon around too much.

However, there is one particular Web 2.0 buzzword that I think all fundraisers should know about and understand, because the initiatives that it encompasses offer some very useful learnings for online fundraising.

That buzzword is Crowdfunding.