A Reason to Focus on Gifts and Donors
Today, losing donors has special urgency because more and more organizations are struggling to acquire new donors. Response rates are down exactly at a time when paper and postage costs keep climbing.
Your organization may also be facing sharp drops in giving from major donors who have taken a beating in the stock market. Every donor you lose – no matter at what giving level – creates more financial instability for your organization.
Put positively, increasing the loyalty of your donors produces huge benefits.
The longer a donor keeps giving to you, the more likely it is that you will receive a major gift—often because that individual receives a windfall (or his or her children finish college). Those donors who stay with you year after year are also more likely to leave a charitable bequest to your organization.
So, what can you do to achieve this state of bliss? (click the title for 10 suggestions)