The press is full of intriguing bits and pieces that suggest the “new charities” may have something to teach traditional charities. By “new” I mean organizations formed since 2000 and driven largely by new technology. Just consider three examples that offer several powerful lessons:
Two “charity aggregators” in the US barely attracted any attention when they started a few years ago. After all, people don’t really go online to shop for charity…do they? But the two “online charity malls,” Network for Good and JustGive.org, have hit their stride, together increasing from US$52 million in 2006 to almost US$80 million in 2007, a growth rate of about 50% annually.
Read more of this article by Richard McPherson here.