An obvious place to sign up for an email newsletter. A well placed donation button. A prominent photo that conveys your mission. These are all tactics that can boost the results of your nonprofit’s Website. But there’s plenty more that you can do on this front. Consider:
Does your homepage cover essential points that meet the basic needs of your Website’s visitors?
To see how good a job you’re doing at providing this critical information, ask yourself these three questions.
- Who are we?
- What are we trying to accomplish with our site?
- Do we proudly display our tagline, which clearly summarizes what our organization does?
If your homepage answers these key questions, you’re on the right track.