Do You Understand Social Media Value?

Posted by eJP | July 3, 2008 | Category: Tech Tools |

from Online Marketer Blog (tip to Miriam Kagan):

ROI Of Social Media For Gen Y Audiences (And How To Convince Your Boss)

Generation Y - roughly those aged 13-29 - are among the strongest consumers and influencers. And while social media like Facebook, delicious, and Flickr have garnered media attention, many businesses are still wary of dipping a toe in the social media water.

I argue that we can gauge return on investment (or influence) for Gen Y by looking at their buying power and online behavior and therefore that it is imperative that (most) businesses participate in social media. Plus, I will give you the research to back up these assertions so you can prove it to your boss.