eJP Now Formatted for Touch-Mobile

Do you have a touch-mobile device – iPhone, iPod touch, Android or Black Berry Storm? You can now read eJewish Philanthropy specially formatted for these devices. You’ll find it quick loading and easy reading. Complete with the ability to bookmark, tweet, email and more! No external App needed; just open your browser to our site. Check it out (and let us know what you think). eJewish Philanthropy – one step ahead in embracing technology for an improved visitor experience [Translate] Bookmark:  Read More →

Engaging the Next Generation of Donors

Seven weeks after the devastating earthquake in Haiti, donors have contributed more than $895-million to support relief efforts. And now, new research on text-to-gift conducted by Convio, Edge Research and Sea Change Strategies on US charitable donors has been released. The data, gathered a week following the earthquake, indicates that mobile philanthropy, while not universally accepted is gaining traction with younger generations, and that the efforts around Haiti could be the tipping point for greater adoption. The mobile philanthropy results are part of a larger study that will be released in the coming weeks on the contrasting charitable habits of Gen Y, Gen X, Baby Boomers and Matures to provide the sector with insights on cultivating the next generation of American donors. “The data presented... Continue Reading

Five Steps to Creating a Mobile Campaign

If nonprofits found a silver lining behind the Haiti catastrophe, it was learning how fast a mobile campaign can raise a lot of money in a hurry. Jim Manis, chairman and CEO of the Mobile Giving Foundation in Bellevue, Wash, suggests that it takes about two weeks to create a mobile campaign. Manis says that there are five steps to setting up the campaign: Nonprofits must apply for an NPO application package from the Mobile Giving Foundation. The application is a series of questions that ensure that the organization meets federal and state laws and operates with transparency. There is a one-time application fee of $350. Mobile Giving Foundation reviews the data and notifies wireless carriers that the organization has been approved. Once approved, an organization is given a short code and keyword for... Continue Reading

Google Wave as a Collaboration Tool

by Deborah Fishman An all-volunteer magazine put together by a geographically diverse, online community of young adults 22-40, PresenTense Magazine has always been a collaborative enterprise. As such, we’ve made ample use of many Google products, storing and sharing articles in Docs, communicating in Chat, and organizing and tracking article progress in Sites. Yet the lack of integration has made using all these tools in concert a challenge, and we are always interested in exploring better ways to perform these tasks. For our tenth issue, PresenTense Magazine launched the Digital Issue – the first-ever print magazine to be published entirely in Google’s new tool for collaboration, Google Wave. The platform allowed us to pioneer new horizons for journalism by seeking to address a key challenge... Continue Reading

Imagining the Internet

from Mashable: The Future of the Non-Profit Internet Earlier this month, Pew Internet released its annual Future of the Internet report. The survey of 900 leaders forecasts the future direction of online media. In turn non-profit strategists can glean insights into the future, and how to steer their individual programs. This year’s research report dove into five critical areas. Here’s what non-profits need to take away from the Pew report for their efforts: Google Changes the Way We Think; The Internet Changes Language; The Pundits Don’t Know What They’re Talking About; The Internet Will Remain End-to-End – Sort Of; Anonymity and Privacy Will Continue to Be Big Issues. … “The report’s findings reflect the notion that the tools are not going to change much in the near future,... Continue Reading

The State of Israeli Web Design

If you are thinking of utilizing the services of an Israeli web designer, here are a few things to consider. from Smashing Magazine: Shalom! Showcase Of Web Design In Israel Much like many of Israel’s cities – hastily built and functional, yet poorly planned – such is the unfortunate state of most of the country’s websites. Most Israeli websites look unfinished, and they probably are. And Hebrew being a right-to-left language doesn’t help! Being victims of circumstance, Israeli Web designers cannot unleash their creative potential to make modern, usable working websites. Even though some cutting-edge technologies are being developed right here in Israel – which is home to former hot startups such as ICQ (which became AOL messenger) and Intel (which is inside your machine… have... Continue Reading

Older Donors Do It Online Too

Many charities see the internet as a way to communicate with the youth market, but it’s not just the young and hip who are online. Older donors are valuable and ignored at your peril, says Jonathan Waddingham, a Digital Strategist at JustGiving in London. “It’s a fact that many charities rely on the ‘Dorothy donor’ demographic for support, yet they want to attract and recruit baby boomers and the nascent generation Y. In many cases they go online to find that younger demographic, assuming that only those under 35 will be on Facebook, Twitter and the rest. The internet is still seen, for some at least, as the playground of the young. Our experience shows that the opposite is true – older supporters are going online more and more. At JustGiving, we wanted to find out more about a typical... Continue Reading

Bold and Brave Digital Marketing

Charities need to be bolder and braver online by Elly Woolston The maturing of the online space has meant that we are increasingly finding comfort in tried and tested methods, rolled out time and time again. This often results in multiple brands using similar approaches to fish in the same shrinking ponds, and this should be a cause for real concern. For charities this is especially concerning. As a sector, we have not on the whole been at the forefront of digital innovation although we have now embraced the breadth of opportunities the online world presents. However, for those charities not currently embracing bold and brave digital marketing, capturing the hearts and minds of the increasingly astute, demanding donors will be difficult. This would be a sad development for the charity sector, especially... Continue Reading

How Donor-friendly is Your On-line Presence?

by Laura E. Kaufman There is nothing scientific about this post. No studies were conducted, no metrics gathered. I am simply sharing observations based on the experience of one donor: me. This year, I did my year-end giving either partly or entirely on-line. I gave to multiple non-profits. They included local, national and international organizations. Some gifts were to grassroots projects and others to large, well-resourced non-profits. I used organization websites, and if I was less familiar with an organization, I checked their ratings on Charity Navigator. More and more non-profits are using Web 2.0 to promote their cause and attract donors. However, simply establishing a website, Facebook page or tweeting is not enough. Non-profits need to keep their web presence current. If attracting... Continue Reading

State-of-the-Art Giving

Tamar Snyder writing in The Jewish Week: Mobile phone giving has hit a tipping point, says Lucy Bernholz, a longtime adviser to philanthropic foundations who is also a well-respected blogger and analyst of philanthropic trends. Among Jewish organizations, the American Jewish World Service and the JDC are among the first to try their hands at mobile giving campaigns, while the UJA-Federation of New York has launched the Chai Society, which enables recent college graduates to donate $18 a month to the UJA by texting the word “Chai” to 58126. The question is how successful these campaigns are and whether other Jewish organizations, especially those not involved in disaster relief and recovery efforts, will jump on the bandwagon, as well. … Currently, only 500 of the more than one million U.S.... Continue Reading

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